Data analysis methods in quantitative research

In general, if youвЂ™re interested in measuring something or testing a hypothesis, use quantitative methods. These data types tell researchers subjective information, which can help us assign people into categories, such as a participantвЂ™s religion, gender, social class, political alignment, likely favoured products to buy, or their preferred training learning style.ДЇor this reason, qualitative research is often used in social research, as this gives a window into the behaviour and actions of people.

They result in data types like quotes, symbols, images, and written testimonials. Quantitative research focuses on the thoughts, feelings, and values of a participant, to understand why people act in the way they do. While the quantitative research definition focuses on numerical data, qualitative research is defined as data that supplies non-numerical information. Then the data collected will be manually or automatically stored and compared for insights.ДЇree Download: Improve your market research with our Ultimate Guide to Market Research eBook Qualitative vs quantitative research When they collect quantitative data, researchers will aim to use a sample size that is representative of the total population of the target market theyвЂ™re interested in. Research teams collect data that is significant to proving or disproving a hypothesis research question вЂ“ known as the research objective. Quantitative research is widely used in the realms of social sciences, such as biology, chemistry, psychology, economics, sociology, and marketing. Qualitative research can also come from third-party research studies. To collect numerical data, surveys are often employed as one of the main research methods to source first-hand information in primary research. Quantitative data tends to be used when researchers are interested in understanding a particular moment in time and examining data sets over time to find trends and patterns. This can include closed-question poll results, statistics, and census information or demographic data.

Quantitative research deals with primary and secondary sources where data is represented in numerical form. Quantitative is the research method of collecting quantitative data вЂ“ this is data that can be converted into numbers or numerical data, which can be easily quantified, compared, and analysed. HereвЂ™s an exploration of this research method and how you can best use it for maximum effect for your business. You may be already using quantitative research and want to check your understanding, or you may be starting from the beginning.

Data analysis methods in quantitative research